Getting ready for Street Vibrations? Check out the view up Mt. Rose Summit.


Erik Estrada doesn’t need his alter ego Officer Frank “Ponch” Poncherello these days. Estrada starred in 1970s police drama "CHiPS," which followed members of the California Highway Patrol. Estrada now is a full-time deputy sheriff in Bedford County, Virginia, and he’ll be motoring into town à la “CHiPS” as the grand marshal of this year’s annual Street Vibrations Fall Rally, running Sept. 27 to Oct. 1.

What is Street Vibrations? Well for one, you’ll hear it before you see it. More than 50,000 motorcycle enthusiasts will roar into to town to enjoy the celebration of music, metal and motorcycles. The event will feature poker runs, live entertainment, ride-in shows, stunt and bike shows at venues in downtown Reno, historic Virginia City, Battle Born Harley-Davidson in Carson City and Chester’s Reno Harley Davidson. The event is open to all motorcycles, not just hogs, and a portion of the proceeds benefit the Juvenile Diabetes Association.  

Each event day begins early, with dealerships opening at 8 or 9 a.m., and vendors opening at 10 a.m. in the downtown Reno Ballroom. Each day continues with concerts on stages throughout the region, a tattoo expo, a bike corral where you can sell your ride, poker runs and more.

Estrada will raise the American flag at 7 p.m. Thursday at the Harley-Davidson main stage at Eldorado Plaza, along with the Spanish Springs JROTC WWII Color Guard and singer Tamara Evans performing the National Anthem. Estrada will also be the grand marshal for the Police on Parade event that immediately follows.

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Daily event highlights include:


  • Tattoo expo in the Reno Ballroom, 2-8 p.m.
  • Live, free concerts at the Silver Legacy, Eldorado Plaza, Cal Neva and Circus Circus outdoor stages, 4-8 p.m.


  • Sell your ride at the Bike Corral at the Reno Ballroom (VIP registration required), 10 a.m. to 10 p.m.
  • Poker Run for registered participants, with lunch at MontBleu Hotel Casino in South Lake Tahoe, 10 a.m.
  • Visit the vendors in the Virginia City Delta Saloon Lot, Noon-7 p.m.
  • Listen to the Eagle’s Tribute Band “Life in the Fast Lane” at Harrah’s Plaza in Reno, Noon-4 p.m.
  • Ceremonial flag raising with Erik Estrada at Eldorado Plaza, 7 p.m.
  • Watch Police on Parade led by grand marshal Erik Estrada, 7 p.m.


  • Check out the 2018 Harley-Davidson demo truck at Battle Born Harley-Davidson in Carson City, all day.
  • Poker Run for registered participants with lunch at MontBleu Hotel Casino in South Lake Tahoe, 10 a.m.
  • WCC Stunt Team, Battle Born Harley-Davidson in Carson City, Noon, 2 p.m. and 3 p.m.
  • Slow Bike Races on Virginia Street near the Reno Arch, 5 p.m., 7:45 p.m.


  • Denver’s Choppers Bike Show in the Reno Ballroom, 10 a.m. to 5 p.m., awards at 5 p.m.
  • Make America Rock Again concert featuring Drowning Pool, Sick Puppies, Trapt, Adelitas Way and Scott Stapp of Creed at the Silver Legacy (tickets available at Ticketmaster), 8 p.m.
  • Fireworks display from the roof of the Silver Legacy, 9 p.m.


  • Visit vendors in downtown Reno and the Reno Ballroom, 10 a.m. to 5 p.m.
  • More slow bike races on Virginia Street near the Reno Arch, 2:45 p.m.
  • Grand finale concert with tribute band Skynnyn Lynnyrd at the MontBleu Resort, Casino & Spa, 8 p.m.

Secure an all-access pass to every Street Vibrations event for $70, including a T-shirt, five-day parking pass, poker runs and all other events, or select individual items (all are included with the VIP pass):

  • Five-day parking pass ($50)
  • Official event participant shirt ($25)
  • Official event participant ride pin ($5)
  • Slow bike races ($50)
  • Poker runs ($75)
  • Scavenger hunts ($45)
  • Ride-in shows ($10)
  • VIP party ($25)


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