Grand Sierra Resort's Theatre gets $10 million makeover
One of Reno's main venues for big-name entertainment received a $10 million makeover. Now, the Grand Theatre at Grand Sierra Resort and Casino in Reno is ready to raise the curtain on upgrades that range from the latest technology for lighting and sound to seating that's been enhanced and expanded.
"This venue has been a cornerstone of live performance since 1978 in the City of Reno, as well as a destination for the region," said Chris Christiansen, director of entertainment at Grand Sierra Resort. "The increase in capacity is a response to local and regional demands for bigger attractions, as well as the growth in attendance to live entertainment events in general."
The new Grand Theatre can seat more than 3,000 people, and the venue's seating upgrades include more legroom and wide plush chairs with full backs for optimal comfort. Christiansen said the view of the stage is clear from every seat in the house, and there will be VIP booths with bottle service for select shows.
Along with the most current systems for performance lighting and sound, upgrades to the Grand Theatre also include a lobby with bar and merchandise areas, enclosed by a floor-to-ceiling glass wall, and a curved staircase for two-tiered entry to the performance venue.
The completion of the $10 million renovation comes on the heels of another big change in entertainment at Grand Sierra Resort — a new partnership with Live Nation, which aims to bring a steady stream of world-class concerts to the remodeled Grand Theatre.
"Live Nation is the biggest live music and event promoter in the world," Christiansen said. "Accessing the artists they work with has become quite the benefit to our calendar."
This star-studded concert calendar includes performances by Pat Benatar, Vince Gill, Neil Giraldo, Primus, Ricky Martin, Duran Duran and Death Cab for Cutie.
For more details or to purchase tickets, visit www.grandsierraresort.com.