Here’s what’s in store at opening of Reno’s first Sprouts Farmers Market
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The competition for natural and organic groceries in Reno steps up another notch Wednesday with the opening of the first Sprouts Farmers Market in the area.
The opening is scheduled for 7 a.m. Sept. 13 for the new store, which is located on 587 S. Meadows Parkway just east of Interstate 580. Sprouts has hired about 135 new team members so far at the store after holding two job fairs in August.
The new location is part of an ongoing nationwide expansion for the Phoenix-based company, which opened 36 stores in the United States last year.
“More and more shoppers are seeking organic and natural groceries,” said spokeswoman Kalia Pang. “Sprouts Farmers Market is coming to Reno to meet the growing demand for fresh, natural and organic groceries at affordable prices.”
Permits filed with the city of Sparks show that a second Sprouts market location is slated to be built at the Sparks Galleria on Disc Drive. Sprouts has yet to confirm the Sparks location, with Pang adding that the company has only officially announced stores that are opening this year.
To celebrate the Wednesday opening, Sprouts will give the first 200 shoppers in line a 20 percent discount off their purchase. Every 15th shopper will also receive a coupon book.
Sprouts arrival gives Reno-Sparks residents one more option besides competitors such as Whole Foods and Trader Joe’s. Sprouts has typically positioned itself as a more affordable alternative to Whole Foods, which recently started reducing its prices after it was acquired by online retail giant Amazon.
The increased competition in the organic and natural food space is no surprise. The sector grew each year from less than $20 billion in 2007 to $47 billion in 2016, according to the Organic Trade Association. The increased competition means that companies cannot rest on their laurels and must continue to grow and polish their business model.
“The quality of natural and organic products has increased throughout the years,” Pang said.
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Pang pointed to Sprouts’ addition of a new and enhanced deli experience, which is included in the new Reno store. Targeted at customers who want to grab prepared foods on the go, the deli features made-to-order sandwiches, a salad and olive bar, and sushi. Sprouts has also started doubling the size of its frozen food sections in response to demand and improvements in the quality of frozen natural and organic items.
Other offerings inside Sprouts include meat, seafood and dairy offerings, as well as plant-based, vegan, gluten-free and non-GMO items.
Produce, however, continues to be the main staple of Sprouts. Fruits and vegetables are also the leading revenue category for the organic and natural sector, according to the U.S. Department of Agriculture.
“Our farm-fresh produce … is at the center of the store and priced on average 20 to 25 percent less than conventional grocers,” Pang said. “If a shopper is curious about a specific piece of produce, for example, what a cotton candy grape really tastes like, they’re encouraged to ask a team member who will gladly offer them a sample.”
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