One Reno clothing company gives back
As well as offering chic, eco-friendly clothing, Aventura for women and Ecōths men's clothing lines are committed to making the world a better place by working to eradicate hunger and encouraging volunteerism.
"It's exciting to be able to help, while at the same time making great clothing," says Tom Williamson, vice president of sales and marketing.
Giving back to the community is a core value of Aventura and Ecōths, as well as for their parent company, Sportif, which was included as one of Outside's Best Places to Work 2014, an honor bestowed upon Aventura in 2012. While overall environment, dedication to the outdoors and healthy living are paramount, they also give their employees two paid vacation days a year to volunteer at any non-profit organization in the Reno area.
Ecōths men's clothing, now in its second year, is devoting a portion of its sales to help fight hunger.
"The whole premise behind Ecōths is that over the years we've had a lot of people ask us, where is the men's version of Aventura?" Williamson says. "We felt compelled to do it, but also to do more than make great clothing. There's a real grassroots movement behind the brand. We donate three meals for every garment we sell to food banks around the country."
By partnering with the Northern Nevada Food Bank, Ecōths has arranged to keep 20 percent of their proceeds in northern Nevada. This year about 8,800 meals will be donated via Ecōths throughout the region, while the rest will go to needy food banks around the country.
"We really wanted to find a cause that was identifiable with people. In our country 50 million people go without food every day. The fact that we can do just a very small part and actually make an impact with the dollars we donate is huge."
Although both Aventura and Ecōths clothing still have a distinct outdoor vibe, the brands are firmly established in the lifestyle arena. By using organic and sustainable fibers to make clothing that is both stylish and comfortable, their eco footprint is reduced and customers know they are purchasing clothing that not only looks good but also is helping the environment.
This year marks the 50th anniversary of the family-run and operated business. While the corporate offices are in Reno, there are over 600 retailers in the U.S. and 50 to 60 retailers in Canada that carry the brand.