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THE PLACE: Burger Me began in 2008 in Truckee. In 2011, the restaurant, known for its hormone- and antibiotic-free meat, came down-mountain to open a Northwest Reno outpost.

Recently, the burgering headed to South Reno as Burger Me debuted a third spot in the Summit shopping center.

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BURGER ME SOUTH RENO

Address: 13963 S. Virginia St., in the Summit shopping center

Phone: 775-851-2002

Hours: 11 a.m. to 9 p.m. daily

On the web:www.realfreshburger.com

What’s $10 or less: Everything but the ahi, bison and Italian stallion burgers

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THE LOOK: Burger Me occupies one of the storefronts in the dining clusters that flank the Cinemark movie theater (it’s actually adjacent to Wasabi sushi).

The soaring space features sunburst and Edison-bulb fixtures, cartoon-style images of farm animals and an order counter that gives onto the open kitchen. Red-framed chalkboards hang above the register (currently touted: the stuffed and cowboy burgers).

A variety of tables and booths populate the dining room. There are also containers dispensing drinks like lemonade and cucumber water and a neo-rustic sign offering Burger Me’s ingredient philosophy in shorthand (no preservatives, housemade, local produce and so on).

THE MEAL: I’ve had a burger craving for weeks. Juicy’s, the Reno Scooper’s, Midtown Eats, Beefy’s, Our Bar — I’ve almost stopped by them all, only refraining in the name of better eating and thoughts of a June Speedo (kidding!: trunks).

But the other afternoon, after an appointment off Mount Rose Highway, my ongoing craving, afternoon hunger and the need to check out the new burger spot have me pulling into the Summit. I arrive at 3 p.m. and just beat a mini rush.

I want a classic this afternoon. A cheddar cheeseburger includes basic fixings: lettuce, tomato, pickles, house Thousand Island. A basket of long, hot, thick fries completes the combo.

Red-and-white-checked paper lines the basket and swaddles the burger. As I find on my visits to the other Burger Me restaurants, the sustainably raised beef makes a difference: It’s clean and fresh tasting but still plenty juicy.

And a wheat bun is sturdy enough to handle the juices, meat and fixings (unlike so many milquetoast buns around town).

RELATED: New food and drink spots planned for Reno

KUDOS: A pile of napkins rises as I make my way through the burger; a really friendly staffer clears the napkins for me (another pile soon rises to replace the original). The estimable basket of fries is big enough for two.

And the beef, of course.

QUIBBLES: Names sometimes need to be called a little louder when orders are ready for pick up at the counter.

ALTERNATIVES: Bring on the meat: a dirty bird (chicken), Southwest turkey burger, gyro burger (lamb), BBQ bison burger and a patty melt (beef). There’s an ahi burger, an Atlantic cod sandwich and a vegetable burger, too.

RETURN TRIP?: The Burger Me is Northwest Reno is much closer to my downtown home, but I’m glad that South Reno folks now can get good and burgered at Burger Me.

Johnathan L. Wright is the food and drink editor for RGJ Media. Join him on Twitter, Facebook and Instagram as @RGJTaste.

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