Updated Aug. 3 at 5 p.m.
Patagonia, the retailer that makes outdoor clothes and gear, will be coming to downtown Reno "as soon as possible," said Brian Egan, owner of the building. The new downtown store will replace the current Patagonia Outlet Stores in Reno.
The Hudson Project, on Center and State streets south of the Truckee River, was originally a car dealership for Hudson Motor Car Company in the 1940s. Most recently, the building housed Machabee Office Environments before it closed too. Egan purchased the building and refurbished it over the last few months while in search of a major retailer.
Patagonia will join ongoing announcements of new downtown Reno retail. The last major retailers in downtown were JCPenney, Sears, Montgomery Wards and Woolworth's north of the Truckee River almost 30 years ago. Patagonia will open across the street from the West Elm that's also opening in a historic building.
Patagonia currently operates a large outlet store, warehouse and employee day care on far east Fourth Street. Danielle Egge, retail and marketing contact for Patagonia, said that outlet store will close to make space for more employee daycare from the shared distribution center. The Hudson Project will be the new location for Patagonia Outlet Stores in Reno.
Patagonia will lease the 17,000-square-foot Hudson Project, using the ground floor and basement. Egan originally left a loft-style half floor, but he said Patagonia does not need the extra space and instead wants to open the ground floor up to the arch-trussed ceilings.
“We’re hoping that while it’s a selling space, it’s also a fun inclusive space for people to gather beyond buying clothing,” Egge said.
The low-scale improvements to the store should allow the Patagonia to open in November, Egge said. Once it opens, they can continue their event programs and act as a community hub in the new space.
Egan also said he evicted the adjacent liquor store business, Pine Foods and Spirits, and sold it to his brother. Because of a moratorium on packaged liquor in downtown, a new liquor store will not be able to replace it. Egan's brother hopes to find a food business to fill that space. The Center Lodge across the street, once the most blighted building in the city, is being stripped and cleaned to make way for apartment units.
South of the Hudson Project is the Siena Hotel, soon-to-be Renaissance Hotel, complete with nine bocce courts and fully renovated rooms and ground floor.