Christian Nobis is the owner of Creative Coverings, a linen rental business. He gave us the lowdown on why he likes Reno, his job and what he's learned throughout the years.
WHY DID YOU CHOOSE TO LIVE IN RENO?
There are many reasons to work and live in Reno. Although we started as a small, local linen rental company, my vision was for Creative Coverings was to be a nationwide linen rental company. Reno is a perfect location to start that process as it is the overall business climate in Nevada, which is very business friendly, especially compared to other western states. The Reno-Tahoe region allows a great work-life balance with all the access to mountains, lakes, hiking, golf, etc. Who could ask for anything better?
WHAT'S THE BEST PART OF YOUR JOB?
The best part of my job is working with an incredible group of individuals. Because we have hired the best, I do not feel any need to micromanage and constantly oversee each individual’s daily work. Being able to watch the company operate efficiently and not have to worry on a weekly, daily or hourly manner, and just trust that everyone is doing their job to be best of their ability, allows me the freedom to help in the community and lead the company at the same time. I can not be more grateful for that ability and for the company and employees that allow me to do that.
WHAT HAS SURPRISED YOU MOST ABOUT THE JOB?
I think what has surprised me the most about my job and how my job has evolved over time, is how hard leadership is for me. Being a naturally quiet person, and not one to like meetings and structure, I have had to develop my own leadership style, and at the same time incorporate my team’s needs for leadership into my style. It is, and always will be, a work in progress.
WHAT DO YOU THINK IS THE MOST IMPORTANT SKILL FOR THIS INDUSTRY?
The most success I have had has been when I stopped micromanaging and started letting a great team of employees do the job they were hired to do. I had to understand my strengths and weaknesses and allow others to take up where I fell off.
WHAT DO YOU THINK NORTHERN NEVADA NEEDS TO GROW?
I believe many of the things the governments and local businesses are doing to fuel the economy are great. We are now beginning to see the fruits of their labors, however, if we can not fix our education system, we may be reducing our supply of great and creative minds of the future. Employers and executives I speak with throughout the area tell me their biggest concern is getting highly educated, qualified employees to lead their companies into the future. This needs to start in grade school and continue up and through our university system.
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