Food openings flourished in the past year with Korean, downtown vegan, poke everywhere and more. Johnathan L. Wright/RGJ
The Biggest Little City now can go Dutch.
The much anticipated Dutch Bros Coffee, the first store for the chain in Reno, opened Jan. 10 at 7250 S. Virginia St., just north of Dolan Lexus and across from Green Acres Drive.
"We are beyond excited and honored to open a location in Reno," said operator Matt Deacon. "Let's get this party started!"
On Jan. 17, to mark the debut, Dutch Bros offered free 16-ounce beverages: not just specialty coffees, but also smoothies, teas, freezes, Dutch Bros private-label energy drink and a nitrogen-infused cold brew.
Dutch Bros also has two locations in Carson City and one in Las Vegas, with a second Vegas store expected to debut in the next few months. A second Reno store just south of the Reno-Sparks Convention Center is under construction, with an opening planned for later in the year.
Dutch Bros was founded in 1992 in Grants Pass, Ore., by two brothers (former dairy farmers) of Dutch descent. Today, the company has nearly 300 drive-through locations in seven Western states.