"The US Hipster Index draws from five data points," according to MoveHub.com. "The first four are the number of microbreweries, thrift stores, vegan restaurants and tattoo studios per 100,000 city residents, while the fifth scales rent inflation in the last year." Mike Higdon/RGJ
A website built to help people choose where to move when they realize America is full of hipsters has determined that Reno is a hipster city -- not as hipster as Vancouver, Washington (known for its proximity to Portland), but more hipster than Seattle.
Reno ranked No. 18 in MoveHub.com's list of 20 hipster cities across America. Reno beat Albuquerque, New Mexico, thank god. But Tampa, Florida, and someplace called "Huntsville, Alabama," managed to beat us, which is terrible because, well ... it's Alabama and Florida.
Austin, Texas, appeared nowhere on the list, proving that the whole thing is a meaningless crapshoot.
For the three of you who don't just call every young person a hipster, hipsters can be defined as everyone that isn't you. Cooler. Younger. Better looking. Superior design taste. They also largely drink black coffee and smoke American Spirits or are straight edge, which is a new way of saying:
"I only do molly at Burning Man and normally drink craft alcohol and eat my marijuana."
So how did MoveHub manage to put Reno above Seattle and leave out Austin?
"The US Hipster Index draws from five data points," according to MoveHub.com, which seems to have arbitrarily invented this index for the purpose of getting clicks. "The first four are the number of microbreweries, thrift stores, vegan restaurants and tattoo studios per 100,000 city residents, while the fifth scales rent inflation in the last year."
In a sad twist, Reno ranked fifth in year-over-year rent increases, below Detroit, Stockton and Fontana, California, and Vancouver. Again, totally nonsense because none of these cities have Tesla.
Their sourcing for thrift stores and tattoo parlors came from several mostly out-of-date websites with lots of flashy GIFs and lime green type on a black background. Vintage, hipster websites, if you will.
Since the measurements are per capita, it's possible Reno made the list because of its relatively small size. Since Reno's population is listed at roughly 250,000, its glut of tattoo shops, above-average number of breweries, handful of thrift shops and several vegan-ish restaurants are based on a factor of 2.5. So Reno probably outdid the larger metropolitan cities with more overall retail and population diversity because we have a higher concentration of these things.
Which, as we all know, is just regular Reno. We didn't even try to do that, we just are that. So it begs the question, how did we not end up on the top of the list for being the original vintage hipster?
After all, we had thrift stores, tattoo shops and Deux Gros Nez before everyone thought it was cool.
Here is the complete list of cities that don't deserve to be on this list next Reno:
- Vancouver, Washington
- Salt Lake City
- Boise, Idaho
- Richmond, Virginia
- Grand Rapids, Michigan
- Rochester, New York
- Orlando, Florida
- Knoxville, Tennessee
- Tucson, Arizona
- Santa Rosa, California
- Huntsville, Alabama
- Tampa, Florida
- Reno, Nevada
- Albuquerque, New Mexico
How hip are you?
Mike Higdon is the king of the hipsters in Reno. He can be found on Instagram @MillennialMike, on Facebook at Mike Higdon, Reno Life and on Twitter @MikeHigdon.